Responsibilities

• Analyse digital, marketing, and customer journey performance to support business growth objectives.
• Provide actionable insight on website performance, funnels, conversion rates, and customer behaviour.
• Support optimisation of journeys, landing pages, and content through testing, analysis, and experimentation.
• Build and maintain dashboards and reporting frameworks for key stakeholders.
• Partner with marketing, UX, product, and technology teams to inform strategic decision-making.
• Identify opportunities for growth, efficiency, and improved customer experience through data analysis.
• Support A/B and multivariate testing programmes and translate results into clear recommendations.
• Use quantitative and qualitative data sources to develop holistic performance insights.
• Ensure data accuracy, governance, and compliance with internal standards.
• Present insights clearly and confidently to senior stakeholders and cross-functional teams.

Requirements

• Degree-level qualification in data, analytics, economics, mathematics, business, or a related field (or equivalent experience)
• Proven experience in a digital, marketing, growth, or commercial analytics role, ideally within financial services, B2B, or complex regulated environments.
• Strong analytical skills with the ability to interpret large, complex datasets and identify meaningful trends.
• Experience working with web analytics, data visualisation, and reporting tools (e.g. Heap, Content Square, Google Analytics or similar).
• Solid understanding of digital customer journeys, conversion optimisation, and user behaviour analysis.
• Knowledge of experimentation frameworks, A/B testing, and performance optimisation.
• Experience working with data from multiple sources, including CRM, campaign platforms, and digital channels.
• Strong communication skills, with the ability to translate data into compelling business narratives.
• Proven ability to collaborate cross-functionally with marketing, product, UX, technology, and leadership teams.
• High attention to detail and strong data governance mindset.
• Commercially minded, with a passion for driving measurable business growth.