Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms (Social media, email marketing, content marketing, etc.).
• Conduct market research to identify trends, customer needs, and opportunities for growth.
• Optimise website content for SEO and user experience.
• Manage and grow social media channels, creating engaging content and running paid ad campaigns.
• Work closely with designers to create visually engaging assets that enhance campaign effectiveness.
• Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of campaigns and provide insights.
• Work with designers and developers to ensure cohesive branding and messaging across all digital touchpoints.
• Stay up to date with the latest industry trends, tools, and best practices.
• Contribute to brainstorming sessions, bringing innovative ideas to digital campaigns.

Requirements

• Strong knowledge of social media advertising and email marketing.
• Experience running paid social on Meta, covering campaign management, budget control, audience building, retargeting, and pixel and conversion tracking.
• Up to date with industry trends, platform changes, and current growth and engagement metrics across all socials platforms.
• Confident with Klaviyo, from campaign sends through to flow building, segmentation, and list growth.
• Excellent content creation and copywriting skills, with a clear understanding of what styles work on each platform.
• Ability to analyse data and translate it into actionable strategies.
• Creative mindset with a problem-solving and results-driven approach.
• Account Management: ability to understand client needs and manage multiple client accounts.
• Comfortable auditing accounts and reporting on performance, and creating recommendations to further clients growth potential.
• Strong communication and teamwork skills.
• Comfortable with occasional out-of-hours work around events and campaign launches.

Preferred

• Proven experience in digital marketing, preferably in an agency setting.
• Relevant bachelor's degree or equivalent education.
• Proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO software.
• Basic SEO awareness and experience with a CMS such as Shopify.
• Familiarity with scheduling tools.

Benefits

• Full-time or part-time position
• Flexible working hours
• A creative and collaborative working environment
• Time allowance for self-directed projects
• 32 days annual leave
• Room for development
• CPD and training opportunities available