Responsibilities

• Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn.
• Manage ad budgets efficiently to achieve lead generation and conversion targets.
• Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
• Conduct A/B testing and iterative performance improvement.
• Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals
• Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
• Optimise website pages and blog content for on-page SEO performance.
• Collaborate with content and design teams to develop SEO-friendly assets.
• Build and manage backlink strategies and identify opportunities for domain authority growth.
• Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.
• Identify patterns and insights to inform strategy shifts and optimisations.
• Create dashboards and present actionable insights to stakeholders.
• Manage and improve the customer acquisition funnel – from awareness to conversion.
• Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups.
• Support email marketing automation and retargeting initiatives.
• Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns.
• Support in training junior team members on campaign reporting and digital tools, if required.