Responsibilities

• Creating, scheduling and analysing email marketing campaigns
• Building and optimising Klaviyo flows, automations and customer segments
• Designing email graphics and marketing assets using Canva
• Monitoring email performance, including open rates, click-through rates, conversion rates and revenue
• Using data and analytics to improve marketing performance
• Supporting SEO activity across the website
• Reviewing website performance and customer behaviour through analytics tools
• Supporting social media content planning and performance tracking
• Helping improve customer engagement, retention and online sales
• Working closely with the wider team to understand products, launches, promotions and customer needs

Requirements

• Experienced in email marketing
• Confident using Klaviyo or similar email marketing platforms
• Creative, with good design skills and strong attention to detail
• Comfortable using Canva
• Analytical and data-driven
• Able to understand marketing performance and make recommendations
• Interested in SEO, website analytics and social media performance
• Organised, proactive and able to manage multiple campaigns
• A strong communicator who can work well as part of a team
• Able to work from our Paisley office

Preferred

• Klaviyo flows and segmentation
• Shopify or ecommerce websites
• Google Analytics
• SEO tools
• Social media analytics
• Paid social or Meta Ads

Benefits

• Casual dress
• Employee discount
• Free parking
• On-site parking
• Work from home