Own the end-to-end Digital Loyalty and promotions agenda, turning data into action to drive conversion and margin across campaigns, with clear ownership of plan, execution and continuous optimization.

• Define the annual campaign, promotions and Loyalty strategy in line with the Digital Strategy, with a clear focus on driving conversion, sales and margin.
• Own and communicate the online trading plan, ensuring alignment and delivery against sales, margin and conversion targets, and acting as the primary digital contact for Marketing, Loyalty and B2B.
• Proactively manage performance risks and opportunities, using insight, competitor analysis and historical data to recommend changes or incremental activity.
• Identify and maximise trading opportunities across the calendar seasonal moments, events and peaks ensuring timely, relevant and engaging onsite messaging and delivering all Digital Loyalty performance targets.
• Lead the end‑to‑end delivery of all promotional and Loyalty campaigns, ensuring activity is delivered on time, in full and right first time.
• Brief and sign off creative, development and personalisation requirements, managing promotional offers, onsite real estate and campaign placement to maximise commercial impact.
• Present campaign plans to senior stakeholders, oversee final sign‑off, ensure compliant customer finance journeys and deliver supplier‑funded initiatives, including peak‑period operational messaging.
• Continuously analyse campaign performance, sharing insights with stakeholders and using data to optimise live and future activity
• Apply a holistic analytical approach across multiple data sources (Content Square, GA4, Medallia, NPS, customer feedback, competitor insight and market trends).
• Identify UX and development opportunities, build business cases and support delivery through to completion, owning all Post‑Implementation Review reporting and learnings.