Digital Account Manager

Exeter, Devon, UK (Hybrid)

£28K/yr – £32K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead email marketing across client accounts, from strategy and delivery to optimization and reporting.

  • Define and execute email campaigns and automated flows in Klaviyo and Mailchimp.
  • Lead client conversations on email performance and opportunities for growth.

Job Description

Responsibilities

  • - Acting as the email specialist across client accounts, owning strategy, delivery, optimisation, and performance.
  • - Brief the director on proposals to be completed and flagging email strategy decisions where founder input is required
  • - Planning, building, and optimising email campaigns and automated flows in Klaviyo (primary) and Mailchimp
  • - Creating email campaign calendars aligned to product launches, seasonal moments, and revenue targets
  • - Devise, develop and deliver creative marketing strategies, campaigns and briefs alongside our handpicked team of experts
  • - Reviewing email performance (revenue, open rates, CTR, deliverability, segmentation) and proactively recommending improvements
  • - Update Monday.com to keep key activities and collaborative action plans on track
  • - Meet clients to lead email-focused reporting conversations, sharing insight and recommendations
  • - Identifying growth opportunities within email accounts (flows, segmentation, list growth, testing and optimisation)
  • - Look at opportunities for growth within the wider client accounts

Requirements

  • You have at least three years of experience in a marketing or communications role, driving campaigns and projects through to successful completion
  • You’re confident working day-to-day in Klaviyo (campaigns, flows, segmentation and reporting) and Mailchimp
  • You like helping people. Maintaining good relationships with clients, external partners and team members is a must
  • You’ll be passionate about building trust, ensuring a high quality of service, and growing client income
  • You enjoy being a trusted point of contact who keeps email delivery moving without everything needing to go back to the founder
  • You communicate clearly. You write well. You speak eloquently
  • You’re comfortable leading client conversations specifically around email performance and strategy
  • You enjoy solving problems. You’ll calmly overcome challenges and adapt plans to meet changing project or client needs
  • You’re motivated and driven with strong business acumen skills
  • You naturally think in terms of revenue, retention, and customer lifetime value – not just email sends

Preferred

  • A full driver’s license would be handy

Benefits

  • A bonus structure will be available for the achievement of growth targets.
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KW Marketing

We’re a small business helping other small businesses accelerate their lead generation programs. Clients typically engage with us when their websites, social media, and/or other marketing channels are up and running in some capacity, but they’re not sure what to do next or why the leads aren’t coming in.That’s where we come in.We’ll take the time to understand your business goals, evaluate your current performance, and develop a marketing strategy with prioritized actionable insights that we can execute against. Omni-channel campaigns are designed to reach your target audiences with authentic, engaging messages to deepen your relationships and increase your conversion rates.

Founded in 2020
Woodbury, Minnesota, USA
12 employees (5 in marketing)

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
5 (42% of company)
Marketing Roles Posted (Last 30 Days)
1