Customer Marketing Manager - Wholesale & Convenience

Weybridge, Hounslow, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end to end trade marketing for a channel with ownership of planning between regional brand and sales, plus shopper and customer activations that tie to insights.

  • Own cross functional planning with regional brand, category development and sales to drive sector results.
  • Lead shopper and customer activation development with agency briefs and POS materials.
  • Monitor performance drivers and steer course corrections with stakeholders.

Job Description

Responsibilities

  • Provide day-to-day marketing support for your channel (internal & external).
  • Owning the planning process between regional brand, category development and sales, for the sector.
  • Bring our brand plans to life through activations using shopper insights for professional shoppers & end consumers.
  • Liaise with marketing agencies to create artwork briefs and develop point-of-sale materials, as well as developing customer/channel specific activations.
  • Understand the business drivers; take the lead in course correction when necessary
  • Updating key documents that support the planning, execution and review of Trade Marketing activity.
  • Support the creation of sell-in presentations & other materials required for customer meetings.
  • Managing and optimising A&P investment across the sector to drive results, with accountability for delivering YOY increases in A&P effectiveness through a rigorous review process
  • Attending customer meetings, when applicable.
  • Develop solutions for & attend key Trade Events for the channel & customers.
Vinarchy logo

Vinarchy

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership. Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek. Our quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world.Our rich brand history stretches right back to the pioneering plantings of Johann Gramp and Thomas Hardy in the 1840s and 50s. Today, we craft wines in Australia, New Zealand, Spain and South Africa, with our global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile. We are proud to share our wines in almost every corner of the world.We will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.

Founded in 2025
825 employees (96 in marketing)

Traffic Signals

Monthly Visitors
31.7K
Traffic Source Mix
Search
26.1%
Direct
29%
Referral
14.7%
Social
27.8%
Paid
2.3%

Headcount Trend

Current headcount: ~825

Marketing Team

Marketing Team Size
96 (12% of company)