Responsibilities

• Lead customer marketing initiatives and commercial campaigns, owning the lifecycle from planning to delivery across major moments and cross-functional teams.
• Use customer insight and performance data to identify opportunities and continuously improve engagement, outcomes and ROI.
• Own governance, compliance and stakeholder relationships across Marketing, Product, Data, and Legal, while coaching the Marketing Executive.
• Develop and deliver customer marketing campaigns that drive customer engagement, funding, investing activity and long-term customer value.
• Own key customer marketing initiatives and commercial campaigns, ensuring they are customer-focused, commercially effective and aligned with wider business objectives.
• Lead the planning and delivery of key commercial moments throughout the year, including tax year end activity.
• Work collaboratively with teams across the business to deliver joined-up customer experiences and ensure marketing activity supports wider strategic priorities.
• Take ownership of campaign performance, using insight and testing to continuously improve results.
• Manage multiple projects and priorities simultaneously, ensuring activity is delivered to a high standard and within agreed timescales.
• Support the development of a Marketing Executive, providing coaching, guidance and day-to-day support.
• Ensure all activity meets regulatory requirements and supports good customer outcomes.