Responsibilities

• Develop and deliver customer marketing campaigns that drive customer engagement, funding, investing activity and long-term customer value.
• Own key customer marketing initiatives and commercial campaigns, ensuring they are customer-focused, commercially effective and aligned with wider business objectives.
• Use customer insight, data and performance analysis to identify opportunities to improve engagement, customer outcomes and campaign effectiveness.
• Lead the planning and delivery of key commercial moments throughout the year, including tax year end activity.
• Work collaboratively with teams across the business to deliver joined-up customer experiences and ensure marketing activity supports wider strategic priorities.
• Take ownership of campaign performance, using insight and testing to continuously improve results.
• Manage multiple projects and priorities simultaneously, ensuring activity is delivered to a high standard and within agreed timescales.
• Build strong relationships with stakeholders across Marketing, Product, Data, Compliance and Legal to deliver effective customer communications.
• Support the development of a Marketing Executive, providing coaching, guidance and day-to-day support.
• Ensure all activity meets regulatory requirements and supports good customer outcomes.

Requirements

• Proven experience in customer marketing within a direct-to-consumer business.
• A strong track record of delivering campaigns that drive customer engagement, retention, growth and commercial performance.
• Excellent understanding of customer behaviour and how to create relevant and effective customer communications.
• Strong commercial awareness and a results-focused mindset.
• The ability to use customer insight and performance data to inform decision-making and improve outcomes.
• Excellent stakeholder management and communication skills, with the ability to build relationships across a range of teams and seniority levels.
• Strong organisational and project management skills, with the ability to manage multiple priorities effectively.
• A proactive, collaborative and positive approach, with a willingness to take ownership and make things happen.

Preferred

• Experience within financial services or another regulated industry.
• Previous people management or coaching experience.

Benefits

• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme