Responsibilities

• Performance Optimisation: Drive optimisation initiatives through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders and ensuring optimisation coverage across ITCG websites, apps, emails and paid media landing experiences.
• Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing and QA, reviewing post-test results, and monitoring high-level programme KPIs.
• Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation across all ITCG digital channels.
• Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation and broader channel deployment where relevant.
• Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuous Improvement: Continuously learn from industry peers and benchmark experimentation maturity against leading brands to elevate Canon’s digital optimisation capabilities.
• Personalisation Strategy: Spearhead the development and implementation of tailored strategies all ITCG digital channels, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
• Digital Experimentation Tools Relationship Lead: Your role will involve spearheading the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely. This includes scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
• Expertise: Be recognised as one of the in-house experts in the use of the following tools- Optimizely, ContentSquare, Google Analytics, and survey tools.
• Experimentation Framework Governance: Own and evolve experimentation frameworks, governance models, prioritisation structures, and statistical standards to ensure test quality and alignment with business goals.