Responsibilities

• Conversion rate optimisation across both brands - owning the full conversion journey across websites, landing pages, booking flows and lead-capture forms.
• Testing programme - running a relentless, structured A/B and multivariate testing roadmap: hypothesis, build, run, analyse, iterate.
• Funnel analysis - identifying where users drop off and fixing it, using analytics, heatmaps, session recordings and user research (e.g. GA4, Hotjar/Clarity, VWO/Optimizely/Convert).
• Landing page optimisation - working closely with paid media, creative and content to maximise conversion on every campaign.
• Lead & booking growth - increasing form completions, enquiries and bookings to drive more results from the same traffic.
• Mobile-first optimisation - making sure the experience converts brilliantly on every device.
• Reporting - clearly evidencing conversion uplift and the revenue impact of your work.

Requirements

• A proven track record in CRO with measurable, evidenced uplift - you can point to wins and the numbers behind them.
• Expert command of A/B testing tools and web analytics , with a solid grasp of statistical significance and clean test design.
• Strong analytical mindset - you let the data lead, not opinions.
• A sharp understanding of how UX, copy and design drive (or kill) conversion.
• Comfortable owning conversion across multiple brands and sites at once.
• A proactive, hands-on self-starter who thrives in a fast-moving scale-up.
• Experience in lead generation, e-commerce, healthcare or D2C is a plus.

Preferred

• Experience in lead generation, e-commerce, healthcare or D2C is a plus.

Benefits

• Real autonomy, a clear testing budget and the tools to do the job properly.
• Direct, visible impact - your work shows up in the numbers every week.
• Join an established, well-resourced group marketing function.