Own CRO strategy and data‑driven experimentation to optimize conversion across the customer journey, working with product, design, and analytics to turn insights into measurable growth.

• Lead the CRO strategy, tailoring optimisation approaches to audience behaviour, product performance and business priorities.
• Identify friction points across the customer journey using quantitative insights (e.g. GA4) and qualitative research such as heatmaps, session recordings and surveys (e.g. Crazy Egg).
• Maintain and prioritise a structured experimentation backlog aligned with customer growth objectives.
• Develop clear, data‑backed hypotheses using the “If [change], then [result], because [rationale]” model to guide test design.
• Work with UX/UI designers to shape test concepts, wireframes and user flows that align with brand and accessibility standards.
• Oversee the setup and activation of onsite conversion assets, including paywall and prompt experiences within Piano (transitioning to MonetizeOS).
• Partner with Product, Development and Analytics teams to scope and deliver experiments, ensuring smooth technical execution without needing to personally build complex tests.
• Ensure all experiments undergo thorough QA across devices, browsers and user segments before launch.
• Support the performance marketing agency with CRO initiatives that enhance paid media performance and improve conversion efficiency.
• Configure and launch A/B and multivariate tests using platforms such as Optimizely (or equivalent), ensuring correct tracking and success metrics are in place.