CRO Expert / Strategist

UK (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own CRO outcomes for multi‑million dollar Shopify brands by turning user research into a prioritized optimization roadmap for paid and organic funnels.

  • CRO Roadmaps: Build data‑driven experiments from heatmaps to funnel analysis, prioritizing a test plan across 8‑ to 9‑figure accounts.
  • Landing Page Optimization: Shape ad to page experiences for Meta and paid funnels with clear, testable hypotheses and rapid execution.
  • Client Leadership: Run calls, present roadmaps and results, and maintain confidence through evidence‑based decisions.

Job Description

Responsibilities

  • Own a roster of 8- and 9-figure Shopify accounts and the conversion performance of each one
  • Run the research — heatmaps, session recordings, surveys, analytics, funnel and buyer-behaviour analysis — and turn it into a prioritised CRO roadmap
  • Decide what's worth testing and why, then brief and work with delivery (design, dev, strategy) to ship it
  • Test and optimise landing pages for Meta and other paid ad funnels — not just the main site and PDPs
  • Own the client relationship: lead calls, present results and roadmaps clearly, and keep clients confident in the plan
  • Analyse results properly — significance, segments, what actually moved — and feed the learnings back into the roadmap
  • Document every experiment, win or lose, so the learning compounds across the agency
  • Use (and help sharpen) our internal AI tooling to research, build and analyse faster

Requirements

  • At least 2 years in CRO, with proof you've moved conversion for real brands. We will ask for numbers.
  • Agency experience. You've owned accounts, managed roadmaps and sat on client calls before, and you can do it without hand-holding.
  • Shopify and ecommerce fluency. You know how DTC brands actually make money, and you've worked with them.
  • You understand funnels and buying behaviour — why people buy, where they drop off, and how to build a high-performing CRO plan that fixes it rather than guessing.
  • You understand landing pages and the part they play in converting paid traffic — the ad-to-page match, the angle, the structure, the copy — and how that ladders up to a brand acquiring customers from Meta for less.
  • You can read data without fooling yourself. A result isn't a significant result, and you don't call a test a win because you wanted it to be one. Evidence over opinion is the whole job.
  • You communicate clearly on calls. You can explain a test, a result or a roadmap to a founder and have them nod, not glaze over.
  • Organised to a fault. You own multiple accounts, and none of them can be the one that slips.
  • Live anywhere, but you work UK hours. That's when our clients and the team are online, and you&aposre on calls with both, so it's non-negotiable.
  • Sharp, fast and self-managing. We're remote and we move quickly.

Benefits

  • Up to £40,000, depending on experience.
  • 28 days holiday a year
  • all-expenses team holiday every year
  • Fully remote, work from anywhere (UK hours)
  • An agency that invests in its people and is growing fast. Real progression for people who deliver
That Works Agency - Shopify Premier Partner logo

That Works Agency - Shopify Premier Partner

We are a standout Shopify & Shopify Plus agency specialising in CRO, Theme Builds & Shopify Support. We work with some of the biggest brands on Shopify including The Essence Vault, DryRobe, SpaceGoods, Mercier, BeeInspired, Epetome and 35 more.

Founded in 2018
Leeds, England, GBR
22 employees (2 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
47.1%
Direct
38.6%
Referral
9.1%
Social
3.6%
Paid
1.1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1