CRO Copywriter

Manchester, UK (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the AI-powered copy engine across landing pages, emails, ads, and social, translating data and brand insights into high-conversion language while refining prompts, accelerating parallel testing, and feeding learnings back into a smarter content system.

  • Own the AI copy pipeline: craft on-brand, conversion-focused drafts and variations, then polish for maximum impact
  • Build and maintain a centralized prompt & asset library to scale high-performing language and content
  • Partner with CRO to design and analyze rapid AI-assisted tests, generating hypotheses and fast copy variants

Job Description

Responsibilities

  • Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion
  • Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs
  • Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster
  • Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows
  • Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team
  • Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets
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Puffy

4.1 Glassdoor

For the Top 1%. The Builders. The Ambitious.Your potential is amplified by technology, and you thrive at the intersection of data, strategy, and speed. The right environment for you isn't just one that keeps up, but one that accelerates your growth and amplifies your impact.At Puffy, we're built for that velocity because we are an AI-First Team. We've designed our entire company around a single idea: to attract the world's most elite talent and provide them with an AI-native playground to do their best work. We believe that when you combine brilliant people with a culture of trust and cutting-edge tools, remarkable things happen.We are the Guide for your career's next chapter. Our plan is to provide you with:- A World-Class Team: Work alongside—and be challenged by—the most intelligent and driven people in the industry, drawn from a pool of over 18 nationalities.- An AI-Native Playground: We provide a state-of-the-art AI and data stack, giving you the tools to test, build, and deploy your best ideas in real-time.- Unrivaled Autonomy: We give you the ownership and resources to execute your best ideas quickly. We are a team of builders, not managers.- Global Hubs of Innovation: Whether you're in our AI-focused hub in tax-free Dubai or our creative center in Los Angeles, you'll be at the epicenter of what's next.Stop dreaming about your potential. Start building your legacy with us.Explore our open missions: https://careers.puffy.com/ See our team in action: https://www.instagram.com/puffycareers/

Founded in 2016
Los Angeles, California, USA
178 employees (15 in marketing)
66% recommend to a friend

Traffic Signals

Monthly Visitors
641.5K
Monthly Google Ads Budget
$123.3K
Traffic Source Mix
Search
38.3%
Direct
42%
Referral
8.7%
Social
7.1%
Paid
3.7%

Headcount Trend

Current headcount: ~178

Marketing Team

Marketing Team Size
11 (6% of company)

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