Responsibilities

• Accountable for delivering marketing plans through targeted and effective data selections and campaign flows to ensure all email marketing campaigns are delivered in accordance to best practice.
• Segment the adviser data to best fit message with type and active status of each audience. Channels will initially be email with the expectation of expanding these into targeted, CRM channels for example push into customer portals
• Devise and implement actions that will improve the effectiveness of customer and adviser communication strategies, demonstrating a culture of continuous improvement through AB testing, ensuring they are up to date with new methods and strategies to drive engagement and efficiency.
• Deliver channel targets, tracking and post-campaign performance management To make certain that all campaign activity is effectively and continuously tracked, to embed marketing effectiveness across the marketing function to guarantee continuous improvement and an increasing return on investment.
• No campaign should be delivered without a clear definition of targets, tracking and post-campaign performance management. Tracking initiatives against business line and department OKRs for clear performance KPIs
• Act as the CRM specialist in the marketing team for data and CRM deploying the strategy set by the Data and Insight team and act as the key relationship contact for CRM in marketing

Requirements

• Demonstrable experience of Salesforce and Pardot (or equivalent selections technology)
• Degree level education or equivalent
• Marketing qualification - CIM or equivalent
• Experience working in a CRM function
• Demonstrable experience working and managing in a CRM marketing role, specifically in automation and email marketing, with a wider knowledge of working with other communication channels would be advantageous (e.g., direct mail, SMS, audience matching in social platforms, programmatic digital marketing etc)
• Strong verbal and written communication skills.
• Strong attention to detail.
• Good organisational and time-management skills and the ability to work well under pressure.
• Work as a strong team player, enjoying working collaboratively, asking questions, and understanding other perspectives whilst also taking ownership and working independently.
• A self starter, who can work independently and seek information confidently from members of the team to help meet goals.
• Data focused/ analytical mind-set; management/ segmentation/ reporting and skilled in manipulating data and combining data from multiple sources
• Experience using insight to drive performance
• Ideally your experience will cover both business and consumer segments

Preferred

• Ideally your experience will cover both business and consumer segments
• Advantageous knowledge of direct mail, SMS, audience matching in social platforms, programmatic digital marketing etc

Benefits

• We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that’s regularly reviewed.
• As a Canada Life UK colleague, you’ll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance.
• We have a fantastic number of other benefits and support services as well as regular personal and professional development.