CRM & Retention Manager – Kia

Reigate, Surrey, UK (Hybrid)

£57K/yr – £63K/yrSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the retention strategy and drive customer loyalty through data-driven planning, CRM optimization, and KPI-led improvements that personalize communications and improve long-term value.

  • Strategic Ownership: Align retention plans with company objectives and maintain ongoing stakeholder dialogue on loyalty.
  • CRM Execution: Define contact points and messaging across mail, email, and SMS within the lead-management platform.
  • Data & Insight: Develop and publish KPIs, leveraging AI/ML to move from segmentation to personalized customer journeys.

Job Description

Responsibilities

  • General strategic
  • Planning & budgetary control
  • Stakeholder engagement
  • CRM
  • KPIs & management Information
  • Retention campaign development
  • Supplier management & System Development
  • Coaching & training
  • Branding & visual identity
  • Data led insight & continuous improvement

Requirements

  • Significant marketing experience and will be well versed in customer communication (via DM, Email and SMS), relationship management and retention activity
  • Can demonstrate an in depth understanding and experience of trade cycle management at both theoretical and tactical campaign level
  • Has ideally worked within motor related financial services or as a minimum worked within an environment where both B-2-C and B-2-B marketing activity took place
  • Has worked in an organisation where multiple stakeholder management was common or where exposure to an international as well as domestic business operation existed
  • Can extract, analyse and interpret source data to build and support compelling actionable insight and business cases.
  • Can manage 3rd party agency relationships to drive optimal service and value
  • Can produce sound working documentation and presentations, including business case proposals and requirements, briefs, and presentations
  • Has an appreciation of legal, regulatory and compliance issues relating to the use of customer data and is familiar with the principles encapsulated within the FCA’s Consumer Credit Source book (CONC) and wider principles of business
  • Has the appropriate level of education or professional marketing related qualifications
  • HCUK employees are currently hybrid working [working from home / office]. HCUK’s head office is in Reigate, Surrey. Currently, a minimum of 2 days per week office attendance is required.

Benefits

  • 30 days holiday per annum plus bank holidays, with flexible holiday options and additional leave after five years
  • Company pension with generous employer contributions
  • Company sponsored individual private medical healthcare insurance
  • Additional family, lifestyle and health-related benefits, including death in service, income protection, discounted voluntary healthcare plans, employee car scheme, employee assistance program, and enhanced family-friendly policies
  • The quickest way to apply for this role is by applying directly through our website : Careers | Join the Team | Hyundai Capital UK
Hyundai Capital UK logo

Hyundai Capital UK

Hyundai Capital UK Ltd (HCUK) was established in 2012 as a joint venture with four shareholders: Santander Consumer Finance, Hyundai Capital Services, Kia, and Hyundai Motors UK. As the captive finance company for Hyundai and Kia Finance, HCUK is part of Hyundai Capital Services Korea, representing one of 19 entities in 14 countries. Hyundai Capital employs over 5,500 employees globally, with a vision to become the "Global Leader in Mobility Finance." HCUK supports Hyundai Motor Group's growth in the UK market by delivering innovative initiatives to help franchise networks sell more cars profitably and within regulations.We have monthly Town Hall meetings to review progress, present updates and share information on company performance, new joiners and if necessary discuss any issues. These are followed by regular department and team meetings. The company fosters a fantastic culture with regular social events, including Lunar New Year Celebrations, Summer Games and an End of Year Conference. Quarterly department social events and regular volunteering opportunities are also organised.In our most recent employee survey, comments highlight HCUK's positive culture, support for professional and personal growth, individual-centric approach, excellent work-life balance and overall satisfaction with the company.If this sounds like somewhere you would like to work, please see our Careers page where we advertise current vacancies at https://hyundaicapital.co.uk/careers/. We look forward to hearing from you.

Founded in 2012
Reigate, England, GBR
90 employees (7 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
55.6%
Direct
32.2%
Referral
6.9%
Social
4.2%
Paid
1.1%

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
7 (8% of company)