CRM & Marketing Automation Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the end-to-end email and site activation for two brands, aligning data-driven journeys with creative execution to drive engagement, conversions, and CRM health at scale.

  • Growth & Lifecycle: Build and optimize automated SFMC journeys and targeted campaigns across two brands.
  • Data & Segmentation: Manage data hygiene, data extensions, and custom segments sourced from Salesforce CRM.
  • Delivery & Insights: Track deliverability, performance, and reporting to inform improvements and ROI.

Job Description

Responsibilities

  • Email campaign execution across Pivotal and THE OUT (transactional and promotional).
  • Schedule and sign-off content, links, UTMs, and assets before deployment.
  • Collaborate with designer, copywriter, and SFMC partner on email design and journey builds.
  • Design and build automated journeys in SFMC Journey Builder; manage and optimize live journeys.
  • Own SFMC roadmap: onboarding journeys, opt-in improvements, and THE OUT Unlocked expansions.
  • Brief and QA technical SFMC builds with external partner.
  • Segment and data management: target active members, lost leads, etc; extract data from Salesforce CRM to data extensions.
  • Maintain data hygiene and create custom segments for THE OUT; manage data quality.
  • Website ownership for Pivotal and THE OUT; coordinate with agency and freelancers; ensure brand alignment.

Requirements

  • Hands-on experience with Salesforce Marketing Cloud - specifically Journey Builder, Email Studio, and data extensions (this is an essential requirement).
  • Proven ability to build and manage automated journeys from scratch, not just edit existing ones.
  • Comfortable extracting from Salesforce CRM and managing data extensions in Marketing Cloud.
  • Strong understanding of email deliverability - bounce management, sender authentication, and how to diagnose and fix issues.
  • Highly organised with exceptional attention to detail.
  • Strong analytical mindset - you produce reports and interpret them, bringing recommendations not just numbers.
  • Able to manage multiple workstreams across two brands simultaneously.

Preferred

  • Familiarity with AMPscript or dynamic content personalisation within SFMC.
  • Experience managing email across multiple brands from a single SFMC instance.
  • Understanding of SMS and push notification execution.
  • Experience working alongside an SFMC implementation partner.
  • Background in subscription, mobility, or premium consumer services.
  • Valid driving licence.

Benefits

  • Flexible working environment.
  • 25 days annual leave plus bank holidays, with an extra day for your birthday.
  • 2 additional discretionary days off to be used for volunteer work.
  • Competitive salary with discretionary bonus scheme.
  • Contributory pension scheme.
  • Health care cash plan.
  • Be part of a fantastic, growing team passionate about revolutionising the way our customers drive Jaguar Land Rover cars.
InMotion Ventures logo

InMotion Ventures

InMotion Ventures is the investment arm of JLR. Since 2016 we’ve been one of Europe’s most active corporate investors.Not content with standing still, our thesis and operating model have changed over time, adjusted to ensure we deliver on the promises we make to the exceptional companies we back.Today, we invest globally in climate, industrial and enterprise technologies at the application, infrastructure and deep tech levels.We give founders the greatest chance of success through a unique combination of up to £2M in patient capital, domain expertise, operational experience, strategic resources, and partnership opportunities with one of the world’s leading OEMs.

Founded in 2016
London, England, GBR
22 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
37.3%
Direct
35.8%
Referral
12.7%
Social
12.8%
Paid
1.2%

Headcount Trend

Current headcount: ~22

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