Vero HR

CRM Manager

London, UK (Hybrid)

£45K/yr – £65K/yrMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own CRM across email and SMS, building lifecycle journeys and driving repeat purchases and LTV while cutting churn and delivering leadership-ready insights.

  • CRM ownership: manage flows and campaigns across onboarding, retention, win-back and reactivation.
  • Lifecycle engine: create segmented calendars and automated journeys to lift subscription conversion.
  • Measurement and collaboration: monitor retention metrics and translate data into actions with growth, creative, and product teams.

Job Description

  • Own and manage the CRM programme across email and SMS channels
  • Develop and optimise customer lifecycle journeys including onboarding, retention, win-back and reactivation campaigns
  • Drive repeat purchases, subscription conversion and customer lifetime value
  • Manage subscriber retention and reduce customer churn
  • Create and execute segmented campaign calendars and automated customer journeys
  • Develop loyalty and referral initiatives to increase customer engagement
  • Monitor list health, deliverability and customer segmentation strategies
  • Analyse customer behaviour, retention and lifecycle performance metrics
  • Deliver regular reporting and actionable insights to senior stakeholders
  • Ensure all customer communications remain accurate, compliant and aligned with brand guidelines

Marketing Team

Marketing Roles Posted (Last 30 Days)
1