CRM Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive Studio Nicholson's CRM, clienteling, and loyalty across online and stores to lift engagement, retention and lifetime value.

  • Lifecycle Strategy: Design and optimise omnichannel journeys from welcome to VIP, leveraging data to improve segmentation and personalisation.
  • Loyalty & Clienteling: Lead loyalty program development with Yotpo and local store initiatives to connect CRM with retail.
  • Brand Alignment & Analytics: Align CRM activity with Creative/Brand, own performance analysis and share actionable insights across the business.

Job Description

Own and drive Studio Nicholson's CRM, clienteling, and loyalty across online and stores to lift engagement, retention and lifetime value.

  • Lifecycle Strategy: Design and optimise omnichannel journeys from welcome to VIP, leveraging data to improve segmentation and personalisation.
  • Loyalty & Clienteling: Lead loyalty program development with Yotpo and local store initiatives to connect CRM with retail.
  • Brand Alignment & Analytics: Align CRM activity with Creative/Brand, own performance analysis and share actionable insights across the business.
STUDIO NICHOLSON logo

STUDIO NICHOLSON

Studio Nicholson is an apparel and fashion company founded in 2010 by Nick Wakeman. The brand creates adaptable, elegant and truly functional pieces that form the basis of the ultimate modular wardrobe.The Studio Nicholson head office is based at 9-15 Helmsley Place, London, England and the flagship store is situated in Soho, London.

Founded in 2010
London, England, GBR
58 employees (26 in marketing)

Traffic Signals

Monthly Visitors
195.4K
Monthly Google Ads Budget
$160
Traffic Source Mix
Search
43.2%
Direct
45.9%
Referral
5.2%
Social
4.2%
Paid
1.3%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
14 (24% of company)