CRM Manager

Manchester, UK (Hybrid)

£35K/yr – £50K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own CRM driven lifecycle programs end to end, from discovery and build to launch, testing, training, and ongoing optimization across Bloomreach and Klaviyo.

Define milestones and dependencies for campaigns and journeys
Design and implement automated flows and journeys
Collaborate with client teams and data partners to ensure data quality and measurable impact

Job Description

Responsibilities

Deliver CRM implementations and ongoing improvements across tools like Bloomreach and Klaviyo.
Design and build lifecycle journeys (welcome, abandonment, post-purchase, winback, etc.).
Build email and SMS campaigns and automated flows.
Run discovery and requirements gathering, then translate that into clean, maintainable builds.
Own work end-to-end: define milestones, manage dependencies, and keep activity moving through to launch.
Create lightweight delivery plans (scope, timelines, risks, decision points) and coordinate with client dev and data teams where needed.
Present recommendations, progress, and results to client stakeholders.
Run training and enablement for client teams (sessions, documentation, and post-launch adoption support).
Configure scenarios, campaigns, templates, content blocks, and journey logic.
Implement and troubleshoot integrations (Shopify, custom events, product feeds).

Requirements

3–5 years’ experience in CRM, email marketing, or lifecycle marketing.
Strong hands-on experience with a CRM/ESP platform (Bloomreach, Klaviyo, Dotdigital, or similar).
Solid grasp of email marketing fundamentals (deliverability, experimentation, and practical build thinking).
Experience building automated flows and customer journeys end-to-end.
Understanding of segmentation and personalisation principles.
Confidence working with e-commerce businesses and customer lifecycle concepts.
Clear communication and authority when working with clients.

Preferred

Bloomreach Engagement experience.
HTML/CSS for email development and JavaScript for data and tracking.
Experience with Shopify and event tracking.
SMS, push, or web personalisation experience (e.g. Tag Manager-based implementations).
Agency or consultancy experience.
Relevant certifications.

Pathway

At Pathway we are shaking the foundations of artificial intelligence by introducing the world's first post-transformer model that adapts and thinks just like humans.Our breakthrough architecture outperforms Transformer and provides the enterprise with full visibility into how the model works. Combining the foundational model with the fastest data processing engine on the market, Pathway enables enterprises to move beyond incremental optimization and toward truly contextualized, experience-driven intelligence. We are trusted by organizations such as NATO, La Poste, and Formula 1 racing teams.

Founded in 2020

Palo Alto, California, USA

67 employees (2 in marketing)

www.pathway.com