CRM Manager at City Football Group Limited | Manchester, UK

City Football Group Limited

CRM Manager

Manchester, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own CRM campaigns across Medlock Square with data driven optimization and cross‑functional alignment to drive engagement, retention and repeat visitation.

Own CRM campaigns and data informed optimization across multiple channels.
Coordinate with Marketing, BI and ops to align campaigns to audience needs and commercial priorities.
Support segmentation and journey design to improve engagement and visits.

Job Description

Responsibilities

Lead the coordination and delivery of CRM campaigns across Medlock Square activity, supporting customer engagement and commercial performance through targeted and data-informed communication activity.
Work closely with Marketing, Business Intelligence and operational teams to ensure campaigns are aligned to audience needs, commercial priorities and operational requirements.
Support audience segmentation and customer journey activity, helping to develop communication approaches that improve engagement, retention and repeat visitation.
Use customer insight and performance data to optimise campaign effectiveness and support continuous improvement across CRM activity.
Contribute to CRM operations, reporting and process coordination, ensuring customer data, campaign records and workflows are managed accurately and consistently.
Deliver coordinated and effective customer communication activity across Medlock Square through organisation, communication and collaboration.

City Football Group Limited

3.8 Glassdoor

City Football Group (CFG) is the world's leading private owner and operator of football clubs – with 12 football clubs across five continents within the CFG family. Established in May 2013, the CFG approach ensures that every club remains authentic to its fans and community, plays entertaining football and benefits from being part of a global organisation that applies the world's best expertise on and off the pitch. CFG pioneers and delivers a consistent underlying approach to talent development, fan experiences, sports entertainment, commercial opportunities and community impact. Over 400 partner organisations are central to the CFG model and a commitment to positively shaping the future of football. More than one billion followers worldwide support and connect with their CFG clubs. CFG clubs include Manchester City FC, New York City FC, Melbourne City FC, Yokohama F. Marinos, Montevideo City Torque, Shenzhen Peng City FC, Lommel SK, ESTAC, Palermo FC, Bahia, and partner club Bolívar. Starting from 1 July 2024 – 30 June 2025, CFG’s shareholding in Girona FC has been put into an independent blind trust to ensure compliance with UEFA rules and regulations.CFG is majority owned by Newton Investment and Development LLC, wholly owned by His Highness Sheikh Mansour Bin Zayed, with a significant minority shareholding held by US-based global technology investment firm, Silver Lake (nearly 17%).

Founded in 2013

Manchester, England, GBR

573 employees (84 in marketing)

www.cityfootballgroup.com

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