CRM Implementation Lead - Contractor role at The Artisanal Spirits Company | City of Edinburgh, Edinburgh, UK

The Artisanal Spirits Company

CRM Implementation Lead - Contractor role

City of Edinburgh, Edinburgh, UK (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own CRM automation and personalization workflows to boost member engagement, conversions, and revenue, while ensuring reliable integration with the broader tech stack and measurable performance through dashboards.

Automation and Personalisation: design and implement lead nurture, lifecycle sequences, and segmentation-driven content to drive growth.
Technical Collaboration: partner with the product/engineering team to ensure smooth Brevo integration and aligned data flows across systems.

Job Description

Responsibilities

Own automation build-out
Design and build workflows and automation sequences including lead nurture, member lifecycle triggers and follow-up sequences. Identify automation opportunities to increase member engagement and conversion.
Expand personalisation capability
Identify and implement opportunities to use segmentation, dynamic content and contact attribute tools to improve how we communicate across different audiences and lifecycle stages. Work with us to identify and prioritise the highest-impact personalisation opportunities, and implement them in a way that drives membership growth, revenue, and engagement.
Support technical integration
Work with technical team and digital product owner to ensure Brevo connects properly with our wider technical stack, including our ecommerce and ERP platforms, website forms, connected marketing tools, and data flows reliably across platforms.
Set up reporting and dashboards
Configure reporting dashboards and KPI tracking so the team can measure what’s working and make informed decisions on an ongoing basis.
Training and adoption
Deliver onboarding/handover session for the marketing team. Create simple documentation and playbooks using existing knowledge sharing tools, ensuring the team can confidently manage the platform independently .

Requirements

Solid CRM implementation experience and the ability to get up to speed quickly are essential.
Extensive hands-on CRM experience.
Comfortable embedding into an established team who are mid-transition, working with, and building on, existing processes.
A solid background in digital marketing is essential - this is a marketing, not a technical or project management role - with proven ability to add commercial value through the implementation or management of a full CRM solution.
Able to translate technical decisions into plain language for non-technical stakeholders without over-engineering the conversation (or solutions).

Preferred

Experience of working with Brevo (formerly Sendinblue) would be a bonus but not essential as HubSpot, Salesforce, or Dynamics experience and skills will all be highly transferable.

The Artisanal Spirits Company

The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky.Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of over 38,000 paying members.SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care.Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies.With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c.£20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe.ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.

Founded in 2015

Edinburgh, Scotland, GBR

40 employees (7 in marketing)

www.artisanal-spirits.com