Responsibilities

• Own the delivery of weekly email and SMS activity, ensuring campaigns align with trade and brand priorities across the marketing calendar including new product launches, promotions, Black Friday, and loyalty campaigns.
• Plan, brief and build campaigns within our CDXP (Bloomreach), working with design and copy teams and CRM Manager to ensure high-quality execution, segmentation, and best-in-class personalisation.
• Shape customer-centric CRM content across email and SMS, ensuring messaging, creative, and post-click journeys work seamlessly together to deliver an engaging and cohesive customer experience.
• Support the delivery and optimisation of CRM lifecycle communications designed to enhance customer engagement and drive customer lifetime value (CLTV).
• Ensure all communications are timely, accurate, and insight-led, applying customer segmentation and behavioural data to improve relevance and targeting.
• Monitor, analyse, and report on campaign performance, clearly identifying key insights, trends, and opportunities for optimisation.
• Use learnings from performance and testing to continuously improve CRM activity and inform future campaign strategy and planning.
• Collaborate with Creative, Brand, Trade, Acquisition and R&D teams to ensure CRM activity is integrated and commercially effective.

Requirements

• Have experience in email marketing, using CRM platforms to build, segment, and optimise campaigns, including personalisation and dynamic content.
• Experience with Bloomreach or a similar CDXP would be a strong advantage.
• Be confident analysing campaign performance and presenting insights on key metrics using Excel, and other similar tools to understand customer and email behaviour.
• Have strong content planning skills and a passion for customer experience.
• Be a proactive self-starter with strong planning, prioritisation, and organisational skills, particularly across fast-paced seasonal trading calendars.
• Be highly detail-oriented, with excellent proofreading skills and a strong commitment to quality and accuracy.

Preferred

• Experience with Bloomreach or similar CDXP would be a strong advantage.

Benefits

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount + Annual Product Allowance, Annual Performance Bonus, Long Service Awards.
• Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.