Responsibilities

• Run the Intentive Score audit: score the programme, find where the brand equity is leaking, and turn it into a clear plan.
• Shape the lifecycle strategy: onboarding, retention, win-back and reactivation, mapped as journeys rather than one-off campaigns.
• Do the execution: run audience segmentation for personalised content, build and schedule the campaigns, set up the automations and SMS journeys, all whilst keeping deliverability healthy.
• Own reporting and analytics, and re-score the Intentive Score each quarter to show the trajectory.
• Run the client relationship day to day, and use AI across the job so it handles the drudge and you handle the judgement.

Requirements

• Several years of hands-on B2C or consumer CRM and lifecycle work, across both the thinking and the doing.
• Strong all-round CRM knowledge: email marketing, SMS automations, campaign build and management, and good deliverability practice.
• Hands-on delivery experience with two or more of Klaviyo, Omnisend, Iterable, Braze, Salesforce Marketing Cloud, Bloomreach, HubSpot and other modern CRM/CDP platforms. (Let us know in your application which you're most accustomed to using)
• Real audit-to-execution range, and comfort with data, reporting and analytics.
• Client-facing confidence with senior stakeholders, and the prioritisation to run your accounts on your own, with support when you need it.
• Strong written and spoken English.

Preferred

• Multi-brand or multi-market experience. Relevant ESP or analytics accreditations. A clear point of view on what changes for CRM in the AI inbox era.