Responsibilities

• Oversee campaign execution : Get hands-on with our CRM platforms to segment, build, and schedule manual campaigns across all markets, ensuring accurate localisation and alignment with the trading calendar.
• Coordinate creative briefs: Generate fresh, on-brand concepts and write compelling copy for emails, subject lines, SMS, and push notifications. Brief the design team, provide feedback on assets to ensure visual and commercial alignment, action stakeholder feedback, and proactively manage asset delivery to keep campaigns on track.
• Align content with commercial goals: Collaborate with the Merchandising, E-comm, Design and Social teams to match our CRM campaigns with current trading priorities and product focuses, ensuring all content drives measurable commercial results and brand consistency.
• Own the QA process: Diligently review your campaigns from start to finish – catching typos, testing links, checking products are in stock, and reviewing both desktop and mobile layouts, as well as the final landing pages, to guarantee a smooth customer journey.
• Execute A/B testing: Implement structured testing plans (e.g., subject lines, layout, send times) and track findings to continuously improve CRM performance and share with wider teams.
• Monitor campaign performance: Track key metrics and build CRM reports to guide future decisions on email templates, subject lines, SMS copy, and overall content.
• Technical troubleshooting: Identify and resolve platform or campaign issues, escalating to the CRM Manager or liaising with platform support and Customer Success teams as required.
• Support CRM automations: Assist the CRM Manager in planning and briefing content for automated lifecycles and flows, ensuring our triggered journeys stay up-to-date, visually fresh and aligned with brand standards.
• Maintain compliance: Ensure all outbound communications strictly adhere to digital marketing industry standards and data privacy policies.

Requirements

• 1–2 years of experience in a hands-on digital marketing or e-commerce role.
• A creative background with foundational skills or experience in design or copywriting.
• A genuine passion for digital marketing and a strong desire to master CRM campaign execution and strategy.
• Proficiency in Excel and Google Workspace.

Preferred

• A degree in Marketing, Fashion Communications, or a related field.
• Experience briefing, building or scheduling marketing or digital campaigns.
• Experience using an ESP or CRM platform.
• Familiarity with CRM metrics (like open rate, click rate and conversion rate) and basic performance reporting.
• An interest in alternative fashion!

Benefits

• Increased Holiday Allowance based on tenure
• Summer Fridays Early Finish
• YOU Day - one paid day off each year, just for you
• One paid volunteer day each year to support a charity or cause of your choice
• Flexible benefits platform designed around your wellbeing and personal preferences
• Employee Assistance Programme to offer support for personal or work-related issues aswell as financial and legal advice
• Staff Discount on all full-price items on our KILLSTAR site
• 5% Employer contributions to your pension