Responsibilities

• Conduct a full audit of the existing Meta & TikTok account – cataloguing every ad that’s run, surfacing what’s worked, and building a clear picture of our creative history and learnings.
• Develop and maintain a structured hook and angle library, continuously refined using AI tooling to generate and score variants at scale.
• Own the creative calendar – tracking what’s in production, what’s entering the auction, and ensuring the pipeline is always stocked with fresh, hypothesis-driven work.
• Design and own a brief template system for all paid creative production – one that gives designers and video producers everything they need to make great work without back-and-forth.
• Translate performance signals into concrete creative direction. Every brief should have a clear hypothesis, a defined audience, and a measurable goal.
• Work closely with our Creative team, and external creators to bring briefs to life – acting as the connective tissue between performance marketing and creative execution.
• Build and manage a weekly creative testing framework with clear hypotheses, a prioritised queue, and a structured cadence for reviewing results.
• Close the feedback loop between performance data and the next creative iteration – turning Paid Social insights, thumb-stop rates, hook performance, and conversion data into actionable briefs.
• Work with the wider Acquisition team to ensure creative learnings inform targeting, audience strategy, and channel decisions.
• Build and scale the AI infrastructure that powers the creative function – including brief generation, hook variant production, and creative scoring systems.

Requirements

• 3–5+ years in a creative strategy, performance creative, or creative production role, ideally within a DTC, consumer tech, or fast-growth e-commerce brand.
• Demonstrable experience with Meta & TikTok paid media – you can read a creative breakdown dashboard and know exactly what to do next.
• Experience building brief systems, testing frameworks, or creative operating models from scratch, not just inheriting them.
• Hands-on experience using AI tools for creative work – whether that’s Claude, ChatGPT, or other tooling for copy, ideation, or production workflows.
• Sharp analytical instincts – you’re comfortable in Paid Social ads platforms, understand statistical significance, and can separate signal from noise.
• Ability to produce static ad creatives independently using Canva, Figma, or a similar tool.
• Strong creative judgement – you know a good hook when you see one.
• Highly organised and systems-minded – you build processes that other people actually use.
• Clear, compelling communicator – your briefs are unambiguous, your presentations land, your feedback is actionable.
• Proactive and self-directed – you don’t wait to be told what to test. You come with a hypothesis.

Preferred

• Experience with AI tooling for creative work – Claude, ChatGPT, or other tooling for copy, ideation, or production workflows.

Benefits

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
• Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
• Summer Hours policy to use between the months of June and August.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
• Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy.
• Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. Birthday off, plus 1 extra day per year after 2 years, up to 5 extra days. Sabbatical eligibility after 4 years.
• Family-friendly leave and nursery scheme to support parents.
• Volunteer days, book allowance, and company socials including YotoFest.
• Commitment to diversity and inclusion with ongoing forums and DEI initiatives.