Own the end-to-end creative engine for high-velocity DTC campaigns, turning audience research into tested concepts, compelling hooks, and scalable assets that perform across Meta ads and client briefs.

• Creative Strategy: Lead audience research, demand validation, positioning, and the contrastive angle.
• Concept & Hooks: Develop concepts, angles, and hooks grounded in real audience language for paid social.
• Data-Driven Optimization: Mine performance data to identify winning patterns and feed future concepts.
• Concept Pipeline: Build and maintain a healthy queue of fresh, tested concepts.
• Industry Awareness: Stay on top of what’s working in DTC and bring new angles proactively.
• Copy & Scripts: Write primary copy, headlines, on-screen hooks, talking-head scripts, and UGC direction.
• Framework Application: Apply hooks, retention, and curiosity frameworks to hold attention from first frame to CTA.
• Iterative Testing: Produce multiple variants per concept as standard practice.
• Asset Prototyping & QA: Prototype assets using AI tools and ensure assets meet specs and brand standards before client review.