Responsibilities

• This full-time remote Creative Lead role is responsible for shaping and elevating PACT’s brand and storytelling across all customer touchpoints.
• You will lead the development of creative concepts and campaigns that bring the product vision, RTP score, and community-driven fitness culture to life.
• On a day-to-day basis, you will create and review brand narratives, copy, and visual directions for marketing, product experiences, and social channels, ensuring consistency of voice and design.
• You will collaborate closely with product, marketing, design, and leadership to translate strategy into clear creative briefs and compelling deliverables.
• The role also involves mentoring creative contributors, managing feedback cycles, and using data and user insights to refine messaging and concepts over time.

Requirements

• Strong creativity skills, with a track record of generating original concepts and turning ideas into polished campaigns or experiences.
• Excellent communication and collaboration skills, including the ability to present work clearly, give and receive feedback, and align diverse stakeholders.
• Proficiency in creative strategy and brand positioning, with experience guiding brand voice, visual direction, and multi-channel storytelling.
• Skilled in writing for digital channels (web, product, social, email), with the ability to adapt tone and style for different audiences and formats.
• Experience leading or directing creative teams or contributors in a fast-paced, iterative environment.
• Comfort working remotely with distributed teams, using modern collaboration tools and workflows.

Preferred

• Background in consumer tech, fitness, wellness, or community-driven products is a plus.