Own and shape the creative direction and delivery of high‑impact campaigns across formats and channels, balancing pace with thoughtful judgment to protect quality and effect.

• Lead end-to-end creative across print, digital and integrated campaigns, ensuring work is high quality and fit for purpose.
• Provide senior creative direction to align work with objectives, navigating multiple decision-makers while maintaining clear ownership.
• Operate confidently in fast‑paced environments, acting as the creative authority for complex, high‑profile or reputational work.
• Provide clear leadership, challenge briefs, test assumptions and delivery expectations to balance ambition, feasibility and impact.
• Remain hands-on where appropriate, setting the quality bar through example.
• Champion creative excellence across Brand and Creative with strong concept, storytelling and execution standards.
• Develop and embed creative processes and frameworks to support quality, efficiency and continuous improvement.
• Use learning and insight to drive ongoing improvements in creative output and ways of working.
• Encourage innovation within a controlled public sector context and foster an inclusive, collaborative culture.
• Hold responsibility for managing creative budgets and commissioning outsourced work to meet standards and objectives.

Benefits

• We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.
• Pension - We make contributions to our colleagues’ Alpha pension equal to at least 28.97% of their salary.
• Family friendly policies.
• Personal support.
• Coaching and development.
• HMRC operates Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments.