Creative Director

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the social creative engine for a major client, shaping platform-native storytelling, real-time cultural activation, and scalable execution across formats.

  • Set and defend a social-first vision that guides campaigns, content, and always-on activity across platforms.
  • Translate cultural insights into brand opportunities and guide cross-functional teams to craft native, attention‑driving work.

Job Description

Responsibilities

  • Define and lead the social creative vision across a major client account
  • Set the standard for social-first thinking across campaigns, content, and always-on activity
  • Champion bold, culturally relevant ideas that earn attention rather than interrupt it
  • Lead creative development from concept through to execution at scale
  • Maintain a deep, instinctive understanding of how platforms evolve and how audiences behave across them
  • Translate cultural insight, trends, and internet behaviour into powerful brand opportunities
  • Proactively identify how brands should show up in real-time culture — not reactively, but ahead of it
  • Guide teams in building work that feels native, not adapted
  • Oversee the development of ideas across copy, art direction, motion, and content
  • Uphold a high creative bar across all social outputs, ensuring consistency and craft excellence

Requirements

  • Be a proven creative leader with experience shaping social, digital, or integrated campaigns at scale
  • Have a deep, instinctive understanding of internet culture, platforms, and audience behaviour
  • Be equally comfortable setting vision and rolling up sleeves in idea development when needed
  • Have led and inspired multidisciplinary creative teams in fast-paced agency environments
  • Know how to translate strategy and culture into standout, platform-native creative work
  • Have a portfolio that demonstrates strong conceptual thinking, cultural relevance, and executional excellence across social
  • Be excited by speed, experimentation, and pushing the boundaries of what social creativity can be

Preferred

  • Previous Creative Director or Associate Creative Director experience on social-first or integrated accounts
  • Experience leading work for globally recognised brands in fast-moving categories
  • Strong understanding of production, content ecosystems, and creator-led storytelling

Benefits

  • Life Assurance
  • Permanent Health Insurance
  • BUPA
  • Flexible hybrid-working schedule
  • Enhanced family friendly policies
  • Well-being Programme
  • Employee Assistance Support
  • Cycle to Work Scheme
  • Eye Care and Glasses Vouchers
  • Season Ticket Loans
VML logo

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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