Own building and leading a European B2B brand from strategy to identity, campaigns, and brand experiences, while scaling a creative team and managing partners to drive awareness, trust, and local relevance.

• Brand strategy and differentiation: Define and evolve Personio’s brand strategy and positioning for Europe, clarifying what we stand for, what makes us distinct, and how we translate that into consistent expression across markets.
• Creative direction and craft leadership: Set the creative bar for Personio and raise it continuously. You’ll shape concepts, give crisp feedback, and ensure excellence across design, motion/video, and experiential.
• Design leadership: Lead our in-house creative studio as a high-performing service for marketing and adjacent teams, effectively balance quality, speed, and stakeholder needs.
• Brand identity and creative systems: Own and evolve our visual and verbal identity, guidelines, and creative system. Create strong guardrails and practical toolkits that enable teams to ship great work at speed.
• Integrated brand campaigns: Lead the development of brand campaigns and activations, translating strategy into work that drives awareness, preference, and trust, and supports marketing priorities.
• Brand experiences (events): Oversee the strategy and creative expression of key brand experiences (Tier One industry events and HUG, our annual conference) ensuring they feel unmistakably Personio.
• Team and vendor management: You will lead and develop a team as well as manage external vendor relationships to deliver on your brand objectives.