Orange & Gray Limited

Copywriter | Industry-Leading UK Agency Serving the US

Manchester, UK (Hybrid)

£28K/yr – £33K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own and optimize content output that speaks in each member’s voice, balancing AI-assisted drafting with expert human craft to drive meaningful actions like bookings, inquiries, and reputation growth.

  • Voice-aligned content: produce blogs, newsletters, leaflets, and emails tailored to individual member audiences while maintaining quality and authenticity.
  • AI-driven workflow: design and refine GPT Assistants, prompts, and knowledge bases to accelerate first drafts and ideation without sacrificing publishable quality.
  • Quality and collaboration: validate accuracy, coordinate with Campaign Lead and SEO alignment, and continuously improve tooling and processes to scale impact.

Job Description

Responsibilities

  • Write and manage website copy, blogs, expert articles, newsletters, physician newsletters, leaflets, sales copy, and campaign emails across the member portfolio
  • Ensure every piece of content speaks in each member’s voice — not in a generic AI tone, not in your voice, but in theirs
  • Sanity-check everything for accuracy, relevance, and authenticity before it moves to proofreading — if it reads like AI wrote it, it doesn’t leave your desk
  • Write content that drives action — appointments booked, phones ringing, reputation growing — not just words on a pageUse AI as a Collaborator, Not an Engine
  • Use custom GPT Assistants — fed by detailed Airtable knowledge bases for each member — for first drafts, ideation, brainstorming, and speed
  • Treat AI output as a starting point, never a finished product. Your judgement, style, and expertise are what turn a draft into publishable content
  • Know when AI helps and when it doesn’t — some content needs to be written from scratch, and you’ll know the difference
  • Use AI for troubleshooting, experimentation, and exploring angles — then bring your own craft to the final piece
  • Actively refine and improve the GPT Assistants over time — better prompts, better training data, better outputs
  • Feed learnings back into the knowledge bases so the assistants get sharper with every piece of content you produce

Requirements

  • Copywriting / content creation experience: 2+ years (required)
  • AI-assisted content workflow experience: 1+ year (required)
  • Content SEO awareness: preferred
  • Work location: Hybrid (UK-based, with regular days from O&G HQ)
  • Job type: Full-time

Preferred

  • Experience working with US-based clients or writing for US audiences
  • Experience in the hearing care or healthcare industry
  • Experience with Airtable or similar knowledge management platforms
  • Experience building or configuring custom GPT Assistants
  • Experience in a marketing agency or productised service environment

Benefits

  • Company events
  • Health & wellbeing programme
  • Life insurance
  • Private medical insurance
  • Work from home