Copywriter at Greene King | Burton upon Trent, Staffordshire, UK

Greene King

Copywriter

Burton upon Trent, Staffordshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the core messaging work: translate briefs into channel-appropriate copy that reflects distinct brand voices, while collaborating across design, marketing, and brand teams to execute campaigns and pages with strong editorial discipline.

Channel-focused copy aligned with brand voices and project briefs.
Cross-functional collaboration on campaigns, emails, and landing pages.
SEO-aware editing and proofreading to drive search visibility and content quality.

Job Description

Responsibilities

Write clear, attractive channel-specific copy using our distinct brand voices.
Interpret incoming copywriting briefs to understand project requirements.
Collaborate with designers, marketing and brand stakeholders on large and small-scale marketing projects (e.g. email campaigns and landing pages).
Edit and proofread copy as needed.
Use SEO principles to maximise search rankings of web pages.
Help marketing teams with new ideas and concepts for upcoming campaigns and events.
Help the Copy Team stay up to date with industry developments and competitor trends.

Requirements

Proven work experience as a copywriter or a related role.
Knowledge of online content strategy and creation.
Excellent writing, editing and proofreading skills.
Experience with SEO.
Strong research skills.
A positive, friendly attitude and are happy to collaborate with team members, internal teams and external agencies.
Experience with CMS.
Great time-management and organisational skills, with the ability to work on multiple projects and meet key deadlines in a fast-paced environment.
Excellent problem-solving abilities and can adapt your workload to the changes and needs of the business.

Benefits

The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
Wagestream – access your wage before payday for when life happens.
Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Salary for Advertising: Competitive Salary
Dept. L4/House: Creative - 99638

Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.•Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.•Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. •Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Bury St Edmunds, England, GBR

13K employees

www.greeneking.co.uk