Responsibilities

• Develop persuasive and impactful marketing materials, including email campaigns, brochures, landing pages, and ad copy, that resonate with our target audience and support our marketing strategies.
• Produce high-quality written content for a variety of digital channels, ensuring consistency in tone, style, and messaging across all platforms.
• Help the marketing Team create engaging and on-brand social media posts that drive engagement and foster a connection with our audience across platforms like Facebook, Twitter, Instagram, LinkedIn, and more.
• Write detailed and persuasive product descriptions that highlight key features and benefits, enhancing the shopping experience and driving conversions.
• Review and edit content to ensure accuracy, clarity, and consistency, maintaining the highest editorial standards across all written materials.
• Craft and refine content optimised for both traditional search engines and AI-powered search experiences (Google AI Overviews, ChatGPT, Perplexity, Gemini). Apply keyword research, on-page SEO best practices, and Generative Engine Optimisation principles — including citable, passage-level writing, clear entity signals, and structured, answer-led formats — to improve organic rankings, AI citations, and qualified traffic across our digital platforms.

Requirements

• 5+ years of copywriting experience in fashion, beauty, or lifestyle.
• Proven track record of writing copy across integrated campaigns — from concept to launch — spanning digital, social, email, and print.
• Strong conceptual thinker with the ability to translate brand and commercial goals into clear, compelling copy.
• Highly organised, comfortable managing multiple briefs, deadlines, and stakeholders in a fast-paced environment.
• Strong communicator and collaborator, able to take direction and push back constructively across creative, commercial, and executive stakeholders.

Preferred

• Genuinely plugged into fashion and culture landscape, with a sharp instinct for tone, trends, and what resonates with our customer.