Copywriter at Barnardo's | London, UK | £30K/yr – £38K/yr

Barnardo's

Copywriter

London, UK (Hybrid)

£30K/yr – £38K/yrMid LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own content creation and storytelling with an emphasis on accessible language and inclusive communication across multiple channels, while using testing and insights to lift performance.

Content ownership: Write across campaigns, fundraising and external comms to meet briefs and drive engagement.
Brand guardrails: Maintain tone of voice, champion EDI principles, and protect consistency across materials.
Performance loop: Apply insights and testing to improve content impact over time.

Job Description

Responsibilities

Writing engaging, high-quality content across channels, including advertising, social media, email, web, print and fundraising campaigns
Crafting audience-led storytelling for supporters, service users, partners and internal teams
Editing and proofreading materials to ensure accuracy, clarity, inclusivity and consistency with our tone of voice
Collaborating with stakeholders and creative teams to deliver work that meets briefs and campaign objectives
Developing content for key organisational materials such as reports, presentations and partnership pitches
Championing accessible and inclusive communication, with strong EDI principles embedded throughout
Supporting the evolution of Barnardo's tone of voice and acting as a guardian of the brand
Using insight and testing to improve performance over time

Requirements

You will have excellent writing and editing skills, experience across a range of formats, and a commitment to accessible and inclusive communication.
You'll be someone who can manage multiple priorities, collaborate effectively with stakeholders and teams, and understand how strong writing drives engagement.
you'll also be comfortable working collaboratively across teams and able to attend in-person meetings in central London - typically once a month, with more regular attendance (around once a week) when needed.

Barnardo's

Hi, we're Barnardo's👋 We're here to help children, young people and families feel safer, happier, healthier and more hopeful. When you change a childhood, you change a life.

Ilford, England, GBR

5.9K employees

www.barnardos.org.uk