Copywriter (3 month contract) at Varley | London, UK

Varley

Copywriter (3 month contract)

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Support the brand’s product and website copy by translating product details into accurate, on-tone PDP and product-adjacent content while coordinating with product and marketing teams to keep launches and communications consistent.

Product & Website Copy: craft and update PDP copy and product-adjacent pages with accurate, on-tone detail.
Cross-functional Ownership: partner with Product and marketing to capture features, fabrics, fit, and key selling points across launches.
Channel Consistency: support CRM/email newsletters and day-to-day social/marketing copy to maintain a cohesive voice.

Job Description

Responsibilities

Product & Website Copy - Write and update PDP copy, ensuring all product detail is accurate, clear and aligned with Varley’s tone of voice
Product & Website Copy - Write and maintain PCP copy and other product-adjacent website copy as required
Product & Website Copy - Support product knowledge copy where needed
Product & Website Copy - Work closely with Product teams to build a strong understanding of product features, fabrics, fit and key selling points
Product & Website Copy - Ensure product and website copy is kept up to date across launches and ongoing trade activity
CRM & Newsletter - Support copy for CRM flows, targeted email campaigns, and newsletters
General Copywriting Support - Support day-to-day copy needs across the business, including social and marketing
General Copywriting Support - Work closely with the in-house Copywriter to help manage priorities and maintain consistency across outputs
General Copywriting Support - Manage multiple briefs and deadlines across business-as-usual and seasonal activity
Key Success Measures - Accuracy and consistency across all copy outputs (Note: kept as reference; not a task)

Varley

Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London and Los Angeles.Our year-round collections include knitwear, outerwear, and everyday staples, complemented by active pieces to create an elevated wardrobe for how you live and move. We are defined by the women who wear Varley and exist to instill quiet confidence through collections that enhance everything they already are. As women’s lives evolve, so do we.What started as a company of two, has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. We're guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.With over 160 employees across the UK and US, and over 1000 retail partners across the globe, we're proud of the amazing team and partnerships we've grown since our founding. We celebrate individuals and recognise the contribution that all our team members make. Initiative and creativity are encouraged, and we will do everything we can to bring out the best in people and watch them grow. As a result, the culture and community our team have built is unmatched. They are truly the driving force behind who Varley is today.

Founded in 2012

London, England, GBR

204 employees (72 in marketing)

www.varley.com