Conversion Rate Optimisation Manager(FTC 12 months)

Bournemouth, Bournemouth, Christchurch and Poole, UK (On-site)

£35K/yr – £50K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own digital trading and site activation for a fast moving, matrix-marketed business; you’ll bridge marketing and transformation, guard brand consistency, and run a test-and-learn program to lift on-site performance.

  • Ownership: lead trading campaigns and product launches across site pages and AEM updates.
  • Cross-functional leadership: be the link between marketing and Transformation for UX launches, changes, and testing plans.
  • Quality gatekeeper: brand guardian for sites, assets, and on-page copy.

Job Description

Responsibilities

  • Develop and execute key trading campaigns and product launches across site pages as well as any AEM updates
  • The key link between marketing and the Transformation team for Digital UX ensuring you are across all upcoming launches, changes and testing plans.
  • Brand guardian of sites including all assets and copy that appears throughout
  • Develop and execute a test and learn roadmap to support trading performance
  • Confident presenter both with internal and external audiences
  • Experience of working in a fast paced, complex matrix organisation with a strong digital background

Requirements

  • Laser focus on accuracy and attention to detail
  • Demonstrable experience in CRO
  • Experience in CMS platforms, preferably Wordpress and AEM
  • Proven digital campaign marketing experience
Daisy Group™ logo

Daisy Group™

3.4 Glassdoor

We have moved - please follow us on @daisygroup - https://www.linkedin.com/company/daisygroup/ The Daisy Group was founded by current Chairman Matthew Riley in 2001. Over the last two decades Daisy has developed through a combination of organic and acquisitive growth to be one of the largest providers of communications, IT and cloud services across the UK and internationally. 2018 saw key change within the Group as four independent businesses were established to better serve the needs of direct customers and indirect partners. Daisy Communications and Daisy Corporate Services remained unchanged. The most significant change saw the merger of the Group’s three channel-serving businesses (formerly known as Daisy Wholesale, Daisy Distribution and Daisy Worldwide) under a new single brand, Digital Wholesale Solutions. The Daisy Partner Services business also began to operate independently under the new name of Allvotec. In March 2021 private equity fund Inflexion invested in the Digital Wholesale Solutions business, which was demerged from and left the Daisy Group. Today the Daisy Group includes Daisy Communications serving the needs of small to medium businesses and Daisy Corporate Services for the mid to enterprise market – both remain significant providers for UK businesses, with portfolios spanning Lines & Calls, Mobile and Connectivity, right through to Unified Communications, Business Continuity and Cloud & Hosting and Security.

Founded in 2001
Brierfield, England, GBR
1.4K employees
67% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
2B
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
28.9%
Direct
67.6%
Referral
2.8%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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