Conversion Rate Optimisation Assistant Manager

London, UK (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own and drive optimisation experiments across websites, apps, and funnels, turning data-driven insights into actionable changes that grow category performance and digital experience.

  • Growth & CRO Roadmap: Define and execute test plans aligned to incremental revenue and user experiences.
  • Cross-functional Collaboration: Partner with data, product, trading, UX/UI, and analytics to identify opportunities and translate findings into recommendations.

Job Description

Own and drive optimisation experiments across websites, apps, and funnels, turning data-driven insights into actionable changes that grow category performance and digital experience.

  • Responsibilities: Identify optimisation opportunities across websites, apps, landing pages, and funnels
  • Responsibilities: Support in delivering the CRO roadmap aligned to business and incremental revenue objectives
  • Responsibilities: Maintain testing best practices and QA standards & develop clear hypotheses grounded in qualitative and quantitative insights
  • Responsibilities: Take findings from experiments and turn into actionable recommendations to support category growth or digital best practices
  • Responsibilities: Communicate test plans, results, and learnings clearly to stakeholders.
  • Responsibilities: Driving a test & learn roadmap using customer insight and onsite data to focus on optimisation across these areas and digital channels.
  • Responsibilities: Working with the data insights team, product development, trading, UX & UI and analytics teams to identify new opportunities.
  • Responsibilities: Working with third party providers to build and drive a roadmap that looks to improve and optimise the onsite experience and delivering value.
  • Responsibilities: Use industry data sources to drive and prioritise changes within M&S.com
  • Requirements: Ability to analyse and report information.
  • Requirements: Experience in CRO/experimentation or digital optimisation.
  • Requirements: Strong organisational skills.
  • Requirements: Ability to create relationships with other members of M&S.com and the wider business.
  • Requirements: Adobe Analytics, Content Square or other web analytics tools.
  • Requirements: Ability to form strong hypotheses and challenge assumptions with data.
  • Requirements: Experience with Optimizely or other A/B testing platforms.
  • Benefits: 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
  • Benefits: Competitive holiday allowance with the option to buy more
  • Benefits: Discretionary bonus schemes linked to your performance and ours
  • Benefits: Strong pension and life assurance to help plan for the future
  • Benefits: Tailored induction and training to support your development from day one
  • Benefits: Exclusive perks and savings through our M&S Choices portal
  • Benefits: Market-leading family policies, including parental, adoption and neonatal leave
  • Benefits: 24/7 wellbeing support, including virtual GP access and mental health services
  • Benefits: One paid volunteer day a year to support a cause that matters to you
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Marks & Spencer

3.7 Glassdoor

At M&S, we're dedicated to being the most trusted retailer, prioritising quality and delivering value. Every day, we bring the magic of M&S to our customers, whenever, wherever and however they want to shop with us.For over a century, we've set the standard, doing the right thing and embracing innovation. Today, with over 65,000 colleagues serving 32 million customers globally, we're putting quality products at the heart of everything we do.Tomorrow holds boundless opportunities with us. We're pioneering digital innovation and shaping the future of retail where our values drive every action.We stay close to customers and colleagues, always curious and connected. Our decisions are bold, our actions ambitious. Transparency is paramount, with straightforward, honest communication. We're constantly innovating, always striving for the best. Our focus is on aiming higher and winning together, combined with wise financial decisions to secure our future.Join us at M&S to shape the future of retail.

London, England, GBR
42K employees (2,777 in marketing)
67% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
25.7M
Monthly Google Ads Budget
$61.3K
Traffic Source Mix
Search
45.3%
Direct
48.4%
Referral
3.6%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~42.3K

Marketing Team

Marketing Team Size
2,096 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$1.1B
Post IPO Debt, 4 years ago

Funding History

  • Dec 2021
    Post IPO Debt • $1.1B

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