Own CRO program end to end by turning site, funnel, and app data into a test and learn roadmap that drives incremental revenue and category growth.

• Identify optimisation opportunities across websites, apps, landing pages, and funnels
• Support in delivering the CRO roadmap aligned to business and incremental revenue objectives
• Maintain testing best practices and QA standards & develop clear hypotheses grounded in qualitative and quantitative insights
• Take findings from experiments and turn into actionable recommendations to support category growth or digital best practices
• Communicate test plans, results, and learnings clearly to stakeholders.
• Driving a test & learn roadmap using customer insight and onsite data to focus on optimisation across these areas and digital channels.
• Working with the data insights team, product development, trading, UX & UI and analytics teams to identify new opportunities.
• Working with third party providers to build and drive a roadmap that looks to improve and optimise the onsite experience and delivering value.
• Use industry data sources to drive and prioritise changes within M&S.com.