Conversion Marketing Manager at Global 4 | Horsham, West Sussex, UK

Global 4

Conversion Marketing Manager

Horsham, West Sussex, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 months ago

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Job Summary

Own the end-to-end conversion engine for high-intent broadband leads, combining test-driven optimization with AI-assisted creative and rapid experimentation.

Conversion Infrastructure: design and run campaigns across email, SMS and WhatsApp to lift completion and move prospects to sale.
Experimentation & Learning: develop hypotheses, run A/B/multivariate tests, and act on insights in a continuous cycle.

Job Description

Own and continuously improve the lead-to-sale conversion journey, identifying friction and opportunity at every step.
Design, build and run conversion campaigns and automated flows across email, SMS and WhatsApp.
Develop conversion hypotheses, design robust A/B and multivariate tests, analyse results, and act on the findings in a continuous cycle.
Optimise on-journey touchpoints — landing pages, forms and conversion steps — to lift completion rates.
Use AI tooling to accelerate variant creation, testing and analysis across the conversion funnel.
Define, monitor and report on the conversion funnel against clear KPIs, surfacing insight to the Head of Sales and wider board.
Maintain compliance with relevant regulation across all customer messaging, including ASA/CAP advertising standards and data and consent requirements.

Global 4

Global 4 is one of the UK’s most effective independent managed service providers supporting businesses of all shapes and sizes all over the UK from our head office, based in Horsham.For over two decades we have specialised in working with clients in a wide variety of sectors to deliver tailored technology solutions supplying market-leading Microsoft services, Managed IT Services, Hosted Telephony, Broadband, Mobile phones, and Energy savings. Our approach is to work closely with you to define the best possible solutions for your business.

Founded in 1998

Horsham, England, GBR

170 employees

www.global4.co.uk