Content Writer

Weston-super-Mare, North Somerset, UK (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the content pipeline from research to results with AI-assisted drafting, SEO alignment and client-driven storytelling.

  • Content Execution: Drive multi-format content across web pages, blogs, guides, case studies, emails, and social copy.
  • AI & SEO Collaboration: Use AI drafts and elevate with fact checks, brand voice, and keyword-driven edits.
  • Client & Process Leadership: Align with SEO and account managers to meet commercial goals and juggle multiple projects in a busy agency.

Job Description

Responsibilities

  • Create compelling, well-researched content across multiple formats (web pages, blogs, guides, case studies, email campaigns, social copy) for B2B and B2C audiences.
  • Use AI tools effectively – working with AI first drafts provided by the SEO team or creating them yourself – then elevate output through editing, fact-checking, strategic refinement and brand voice.
  • Collaborate with the SEO team to ensure content aligns with keyword strategy, search intent and performance goals.
  • Work with account managers to understand client briefs, priorities and feedback, and ensure content meets commercial objectives.
  • Manage multiple projects and deadlines in a busy agency environment, maintaining high standards across all work.
  • Participate in content planning, brainstorming and process improvement across the team.
  • Maintain knowledge of industry trends, competitor activity and best practice in content strategy and creation.

Requirements

  • Proven experience as a Content Writer, Copywriter or similar role (ideally 3+ years minimum).
  • Exceptional writing and editing skills – you can write clear, grammatically correct, engaging content that adapts to different audiences, sectors and brand voices.
  • Strong research skills with the ability to understand complex subject matter, identify key insights and translate them into compelling narrative.
  • Experience writing for the web, including website copy, blog posts, guides and other long-form content.
  • Understanding of SEO principles, keyword research, search intent and how to write for both users and search engines.
  • Experience managing multiple projects simultaneously with strong organisational and time-management skills.
  • Proficiency with AI writing tools (ChatGPT, Claude, etc.) and comfort using them to accelerate research and first-draft creation.
  • Familiarity with content management systems, such as WordPress and basic digital publishing tools.
  • Ability to work collaboratively with designers, developers, account managers and strategists.
  • Confidence in a fast-paced agency environment, with the ability to handle feedback, iteration and tight deadlines.

Preferred

  • Experience with B2B and B2C content across multiple formats (web pages, blogs, guides, case studies, email campaigns, social copy) (implied in responsibilities)

Benefits

  • 31 days holiday rising to 36 days, including bank holidays.
  • Company share scheme after 2 years’ service.
  • Free tea and coffee.
  • Pension plan.
  • Free on-site parking and adjacent to train station.
  • Regular social events and activities.
  • Opportunity to develop in a fast-growing group.
  • Recognition and incentives.
  • Fantastic team of people and supportive management.
  • A financially stable and secure company.
Ascot Group logo

Ascot Group

Ascot Group is a global specialty insurance and reinsurance group with a record of underwriting excellence and superior claims service. Founded in 2001, Ascot provides a broad range of property and casualty products to customers worldwide through its Lloyd’s and Bermuda market platforms. In the United States, Ascot provides specialized insurance products to small and mid-sized businesses as well as offering underwriting services to high-quality carrier and syndicate partners.

Founded in 2001
Pembroke, Pembroke Parish, Bermuda
1.1K employees

Traffic Signals

Monthly Visitors
14K
Traffic Source Mix
Search
34%
Direct
51.5%
Referral
8%
Social
5%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

Funding

Total Funding
$350M
Last Raise
$350M
Debt Financing, 10 months ago

Funding History

  • May 2025
    Debt Financing • $350M
  • Nov 2024
    Private Equity

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