Own the Meta Creative Experimentation engine, turning data, audience insights, and AI-enabled workflows into a scalable creative testing program that drives efficient asset production and performance across channels.

• Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef.
• Turn Data into Creative Direction – Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate.
• Obsess Over the Customer – Mine reviews, interviews and external sources (like Reddit) to build deep audience understanding; define problems, personas and angles that sharpen the strategic brief.
• Influencer Marketing – Talent sourcing, briefing and execution; ensuring content is designed to drive performance for both organic and paid audiences.
• Build & Manage Creative Production – Manage and grow our freelance community (and potentially in-house) of designers, videographers and agency partners; set a high bar for every deliverable.
• Run the End-to-End Testing Cycle – Own the operational machine: brief → produce → analyse → document. Close the loop on every experiment and build a system where learnings compound and the team levels up over time.
• Lead with AI and Creative Tech – Use AI to ideate and iterate in hours, not days; build scalable creative workflows and operate fluently across creative tools
• Drive Cross-Functional Impact – Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals.