Content Strategist - Fintech

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the content strategy and external narrative around stablecoins and cross-border payments, from long form research to social and multimedia assets, with a distribution first approach across fintech, payments, and crypto audiences.

  • Content Ownership: Develop long form guides, explainers, and market analyses that demonstrate clear market views and drive SEO/LLM discoverability.
  • Distribution & Impact: Create LinkedIn, newsletters, podcasts, and guest placements to turn research into multipronged content at scale.
  • Media & Partnerships: Pitch guest pieces, build journalist relationships, and coordinate with freelancers and production partners to operationalize the brief.

Job Description

Responsibilities

  • Track developments across stablecoins, digital currencies, on-chain treasury management, and cross-border payments infrastructure.
  • Identify the questions that enterprise decision-makers are asking about stablecoins and payments, and build content that answers them directly.
  • Monitor the competitive landscape to spot gaps and opportunities in how this space is being covered.
  • Develop clear, opinionated perspectives on market trends - not summaries, but views that demonstrate expertise.
  • Write long-form content for the Merge website: guides, explainers, market analyses, and use-case breakdowns - optimised for both search engines and LLM discoverability.
  • Draft LinkedIn posts and thought leadership content, maintaining a consistent publishing cadence.
  • Produce short-form content: comparison pages, glossary entries, FAQ-style pages, and explainers that capture high-intent queries.
  • Create clear visuals: payment flow diagrams, treasury architecture maps, market comparisons, and infographics using relevant design tools.
  • Think beyond publication. A single piece of research should become a blog post, a LinkedIn thread, a podcast talking point, a newsletter pitch, and a conference abstract.
  • Pitch and place guest articles, opinion pieces, and expert commentary in relevant publications and newsletters.

Marketing Team

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