Responsibilities

• Own Instagram and TikTok end to end: strategy, publishing, community and growth
• Build Cozmo's personality on social and reach new audiences organically
• Grow audience and engagement month on month
• Know when to use trends and formats, and when to ignore them
• Help develop our Pinterest presence as we continue to build the channel
• Own the content calendar and the story we tell each month, tied to launches, seasons and events
• Build repeatable content series that people come back for, alongside campaigns tied to launches, seasons and events
• Make people understand why Cozmo is different: the design, the comfort and the way it is made
• Tell the stories behind our products, designers, materials and manufacturing in a way that feels entertaining rather than promotional
• Be comfortable creating content on your phone, quickly and often (professional photography or videography skills are a bonus, not a must)

Requirements

• 3+ years of proven social media management experience, ideally for a design, lifestyle or premium brand
• A creative storyteller. You're naturally curious, bring ideas unprompted and know how to turn everyday moments into stories people want to watch and share
• Strong on Instagram and TikTok: their trends, formats and what makes people stop scrolling
• Comfortable developing a Pinterest strategy over time (we're still building this out)
• Able to create content on your phone; photography or videography skills are a bonus, not a must
• Confident briefing and directing photographers and videographers
• Excellent writing and a sharp eye for tone. You catch anything off-brand or awkward
• AI-first: fluent using AI as a creative and operational tool, with the judgement to keep everything on-brand. This is a requirement, not a nice-to-have
• Organised, able to own a calendar and juggle several projects without dropping quality
• Comfortable leading creative direction and briefing a small team

Preferred

• photography or videography skills are a bonus, not a must