Content Marketing Manager at School of Coding Ltd | Birmingham, UK | £35K/yr – £40K/yr

Content Marketing Manager

Birmingham, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own marketing across recruitment, education, admissions and coaching, turning product updates and user stories into content that drives signups and awareness.

Content engine: plan calendars, craft audience-specific messaging, and turn product demos into engaging content.
Channel execution: produce short-form video and posts for TikTok, LinkedIn, Facebook and Instagram while maintaining a consistent brand voice.

Job Description

Develop and manage Interviewa’s marketing activity across recruitment, education, admissions, coaching and job-readiness.
Create campaigns that attract new users, generate leads, build brand awareness and support commercial growth.
Work closely with the founders and product team to turn new features, demos, client wins, user stories and platform updates into strong marketing content.
Plan weekly and monthly content calendars across key social media channels.
Adapt messaging for different audiences, including job seekers, recruiters, employers, colleges, universities, training providers and admissions teams.
Review performance regularly and use insight to improve future campaigns.
Create and manage content for TikTok, LinkedIn, Facebook, Instagram and other relevant platforms.
Film, edit and publish short-form video content.
Create posts, graphics, reels, stories, carousels and simple promotional assets.
Turn product demos, founder videos, customer stories, candidate feedback and recruitment insights into engaging content.

Experience in marketing, social media, content creation, growth marketing or a similar role.
Strong understanding of TikTok, LinkedIn, Facebook, Instagram and short-form video content.
Good videography and video editing skills.
Ability to create good-quality content quickly, test ideas and improve based on performance.
Strong copywriting skills for captions, posts, emails, landing pages and campaign messaging.
Confidence using tools such as Canva, CapCut, Adobe, Figma or similar content creation platforms.
Experience planning and running marketing campaigns.
Ability to adapt messaging for different audiences, including job seekers, recruiters, employers, colleges, universities and training providers.
Comfortable working in a startup, scale-up or fast-paced business environment.
Able to work independently, bring ideas and execute without needing constant direction.

Experience in recruitment, HR tech, education, training, SaaS, AI, admissions or career coaching.
Experience with paid social campaigns.
Experience using analytics to improve campaign performance.

Join an ambitious AI company at an early stage of growth.
Help shape the brand and build the audience from the ground up.
Work on a product already being used across recruitment, education, admissions and training.
Take ownership of marketing activity that has a direct impact on growth.
Work closely with the founders and make a visible contribution quickly.
OTE salary of up to £40,000 per year made up of a base of £35,000 per year plus £5,000 performance bonus based on new user sign-up targets and marketing performance.
Pension Plans
Hybrid working 1 day a week from home
Training & Development