Content Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 7 weeks ago

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Job Summary

Own the content strategy and storytelling framework, then build the calendar, community of practice, and stakeholder engagement that makes accessibility and inclusion central to brand narratives.

  • Content Ownership: Lead the organisational storytelling framework and toolkit, plus content planning for brand and fundraising campaigns.
  • Community & Collaboration: Build a content calendar and a cross-team community of practice to ideate, develop, and distribute inclusive content.
  • Capability & Governance: Train colleagues, embed new processes, and manage stakeholder engagement throughout the strategy lifecycle.

Job Description

Application Deadline: 23 January 2026 Department: Marketing & Communications Location: Great Ormond Street Hospital Children's Charity Compensation: £41,731 / year Description Are you a content marketing specialist who is creative, collaborative and process-driven? If so, we want to hear from you. Great Ormond Street Hospital Charity are hiring for a Content Marketing Manager for a 12-month fixed term contract (covering maternity leave). Over the past 9 months the Content team, which sits within the broader Brand team, has been developing an exciting new content strategy that looks at the process and people side of content as well as the strategic storytelling and creative approach. We’re looking for someone brilliant to help develop and implement key aspects of the content strategy, working directly with colleagues from across the charity and hospital to embed a more effective and efficient approach to content planning, development and delivery. Salary The salary for this position is £41,731 pro rata and we operate a hybrid working policy with a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate. Key Responsibilities - Support the Senior Brand Content Manager to develop, execute and embed the new content strategy within the organisation. - Develop and implement a new organisational storytelling narrative framework and toolkit. - Build and oversee an ongoing calendar of content and a new community of practice, working with colleagues to ideate, plan, develop and distribute content with a focus on accessibility, representation and inclusion. - Train and upskill colleagues, developing best practice guidelines and embedding new processes. - Develop content plans for key brand and fundraising campaigns. - Lead a stakeholder engagement plan throughout the content strategy process. Skills, Knowledge and Expertise - Experience in content marketing and expertise across the entire life cycle of content production. - Experience embedding new ways of working or processes within a team or organisation. - Knowledge of how to translate audience insight into meaningful creative decisions. - Experience supporting organisational EDI ambitions. - Understanding of best practice across digital and offline channels. - Confident stakeholder management skills, with the ability to build and grow positive working relationships. - Strong project management skills, ability to manage multiple projects at the same time. This role is ideal for someone with a content marketing background, a creative and collaborative approach and process and project management skills. A DBS is required for this role which will be paid for by the charity. How to apply Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. Closing Date: 23rd January 2026 Benefits - 30 days annual leave (plus bank holidays) - A flexible approach to working arrangements. - Access to our enhanced pension scheme - Life assurance - Access to various health and wellbeing schemes, including the employee assistance programme.

Great Ormond Street Hospital Charity logo

Great Ormond Street Hospital Charity

We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children the best care and the best childhoods possible. For the hundreds of children from all over the UK who are treated by Great Ormond Street Hospital every day, for children with rare or complex illnesses everywhere, for this generation and all those to come. Because we believe no childhood should be lost to illness.

London, England, GBR
548 employees (59 in marketing)

Traffic Signals

Monthly Visitors
161.9K
Monthly Google Ads Budget
$915
Traffic Source Mix
Search
50.8%
Direct
31.9%
Referral
13.2%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~548

Marketing Team

Marketing Team Size
42 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

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