Content Marketing Manager

Douglas, South Lanarkshire, UK (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 3 weeks ago

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Job Summary

Own content strategy and execution for SEO-aligned brand storytelling and cross-channel campaigns targeting enterprise tech buyers.

  • Content Ownership: Define strategy, calendar, and governance to align with business goals and SEO.
  • Quality and Brand: Ensure consistency, voice, and channel-ready assets across campaigns.
  • Measurement and Optimization: Track KPIs, apply analytics, and iteratively improve content performance.

Job Description

Responsibilities

  • Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
  • Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
  • Ensure content quality, consistency and brand alignment in everything we produce.
  • Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise.
  • Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
  • Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams

Requirements

  • Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams.
  • Familiarity with communications and content strategy, including applied knowledge of content marketing and social media.
  • Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required.
  • Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding.
  • Passion for messaging quality and written communication.
  • Technical curiosity, and interest in software technology and its challenges.
  • A data-driven approach to communications and content, understanding how to measure and present results that are material to the business.
  • An exceptional academic track record from high school and university.
  • Business level written and spoken English.
  • Sincere personal motivation aligned with our mission.
  • International travel 2-4 times a year for company events up to two weeks long.
  • 2-7 years of experience in a relevant field

Preferred

  • Applied knowledge of AEO/GEO and SEO
  • Experience in B2B technology marketing, communications or related fields
  • Experience developing content marketing or communications strategies for enterprise technology products
  • Experience with project management tools like Jira

Benefits

  • Fully remote working environment - we've been working remotely since 2004!
  • Personal learning and development budget of 2,000USD per annum
  • Annual compensation review
  • Recognition rewards
  • Annual holiday leave
  • Parental Leave
  • Employee Assistance Programme
  • Opportunity to travel to new locations to meet colleagues at 'sprints'
  • ✈️Priority Pass for travel and travel upgrades for long haul company events
Canonical logo

Canonical

3.3 Glassdoor

We deliver open source to the world faster, more securely and more cost effectively than any other company.We're also the publishers of Ubuntu, the world’s most popular enterprise Linux from cloud to edge, together with a passionate global community of 200,000+ contributors. Ubuntu means 'humanity to others'. We chose it because it embodies the generosity at the heart of open source, the new normal for platforms and innovation.Together with a community of 200,000, we publish an operating system that runs from the tiny connected devices up to the world's biggest mainframes, the platform that everybody uses on the public cloud, and the workstation experience of the world's most productive developers.Secure and reliable, elegant and intuitive, and open for innovation - this is the future of open source, which is why we're proud to be the developers of the fastest growing Linux in the world despite already being the most widely deployed.If you're interested in a career at Canonical, we are a remote-first company so please apply to any suitable role as skills are valued more than location, despite some having a preferred geographic preference. www.canonical.com

Founded in 2004
London, England, GBR
1.9K employees (145 in marketing)
50% recommend to a friend
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Traffic Signals

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579.4K
Traffic Source Mix
Search
43.6%
Direct
39.1%
Referral
11.8%
Social
4.5%
Paid
0.9%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
96 (5% of company)
Marketing Roles Posted (Last 30 Days)
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