Responsibilities

• Own and evolve BrightLocal’s content strategy—shifting from a traditional SEO-led model to a multi-surface, AI-influenced discovery approach.
• Set clear direction, translating strategy into focused plans, priorities, and KPIs tied to pipeline, revenue impact, and brand visibility.
• Lead, develop, and inspire the content team (2 Content Managers), guiding them through changes in how content is planned, created, and measured.
• Act as a change leader, challenging existing approaches, introducing new frameworks, and embedding more effective ways of working.
• Partner with senior stakeholders (Leadership, Product, Brand) to ensure content supports business goals and evolving discovery behaviour.
• Stay ahead of shifts in search, AI, and content discovery, turning emerging trends into practical strategy.
• Expand where and how we show up, diversifying content distribution beyond owned channels.
• Drive experimentation with new formats, platforms, and content models, with a clear focus on impact.
• Evolve content planning from SEO-led to audience-first, multi-channel delivery aligned to how users now discover and engage.
• Maintain high editorial standards across all formats and channels.

Requirements

• Demonstrable experience in content strategy and leadership within B2B SaaS, tech, or digital marketing. Experience targeting SMBs or marketing agencies is a plus.
• Proven track record of building and evolving content strategies that drive measurable commercial growth—not just organic traffic.
• Experience owning KPIs tied to pipeline, revenue, MRR or ARR.
• Strong understanding of how content discovery is changing (AI, zero-click search, multi-channel) and experience adapting your approach in response.
• Experience leading teams (at least 2+ people) and successfully guiding them through change.
• Confident working with senior stakeholders across Product, Sales, and Marketing, with strong commercial acumen.
• Experience building scalable systems, workflows, and governance, not just managing content output.
• Deep expertise in SEO, performance optimisation, and analytics, with a clear view of their role in a broader, evolving content strategy.

Benefits

• Competitive salary (DOE)
• Up to 20% bonus
• Hybrid working (2 days a week in the Brighton office)
• 25 days holiday + bank holidays + your birthday off
• 3 duvet days per year
• Vitality Healthcare
• £1,000 annual personal learning budget
• Growth units (Global long term incentive plan)*
• A friendly, supportive team with a strong, people-first culture