Own consumer email programs from planning to design, with weekly performance reviews and A/B testing.

• Plan, write, and publish blog content to support campaigns and SEO, including coordinating guest posts.
• Oversee product descriptions, categorisation, and page performance across consumer and trade sites.

Responsibilities

• Overall responsibility for all consumer marketing emails including planning, writing, and building/designing
• Provide weekly reports, using this data to improve email performance
• Implement and monitor regular A/B testing for optimal email performance
• Review and maintain transactional emails (e.g. welcome journey, abandoned basket) and newsletter sign-up journey
• Plan blog topics to promote relevant campaigns and occasions, as well as supporting long-term brand building and SEO
• Write and publish blog posts, both long and short form. This may include briefing and/or sourcing relevant imagery if needed
• Work with guest bloggers for content that cannot be created in-house (e.g. for food, craft or interiors content)
• Regularly review and update older, high-performing blog posts to keep them prominent and driving traffic
• Write impactful and inspiring product descriptions for all new products on the consumer website
• Oversee categorisation, including monitoring category page performance and curating category pages
• Proofread product descriptions for the trade website
• SMS marketing
• Ad hoc proofreading of copy produced by the internal marketing team and external agencies

Requirements

• Excellent English copywriting skills - you must be a confident and articulate writer, with a good understanding of how to write copy that converts across a range of platforms
• A keen eye for visuals - you can make scroll-stopping emails
• Strong knowledge of SEO and how to apply best practices
• Confident with analysing data, and how to use results to optimise content performance
• Strong experience with email marketing platforms, such as Mailchimp
• Comfortable using GA4 to analyse data from email campaigns and website performance

Nice to have

• Experience with Shopify
• Experience using Canva
• Experience working in ecommerce or retail
• Knowledge of optimising for AEO, and using AI tools to support and improve current marketing activity

Benefits

• £36-£40k, dependent on experience
• Permanent, full-time role
• Flexible, hybrid working, with two days a week in our Acton-based office. Free on-site parking is available
• Annual bonus, based on performance
• Big staff discount - never get stuck for a gift again!
• Generous pension contribution