Responsibilities

• Draft and publish multiple blog posts and guides per week across conveyancing, surveying, removals and the wider home-moving journey.
• Use proprietary and third-party AI tools to assist with drafting, research and ideation while applying human judgement, editing and fact-checking so nothing is published unverified.
• Proofread every piece to a high standard: grammar, spelling, tone and readability.
• Check sources and confirm truth: verify facts, figures, fees and legal details against reliable primary sources before publishing, and edit documents for accuracy.
• Follow SEO best practices in every article: keyword research and targeting, search intent, on-page optimisation (titles, metas, headings), internal linking and structured content.
• Use SEO tools daily (e.g. Ahrefs, SEMrush, Google Search Console, Google Analytics) to find keyword opportunities, brief articles and measure what's working.
• Work as part of the SEO team: pick up briefs, contribute to the content calendar, and prioritise articles that drive organic traffic and quote requests.
• Refresh and optimise existing guides to keep them accurate, current and ranking.
• Write in the IPlace Global voice - friendly, plain-English, no jargon, no waffle.
• Adapt blog content into newsletters, emails, social posts and landing page copy where needed.

Requirements

• 2–4 years' experience writing blog or editorial content professionally, ideally for a consumer brand, comparison site or property/finance business.
• A prolific writer: comfortable producing many polished, well-researched articles a week.
• Experience using AI writing tools productively, and the editorial judgement to know their limits, spot errors and hallucinations, and rewrite in a human voice.
• Meticulous proofreader and editor with a fact-checking mindset, able to verify claims against credible sources; our readers make big financial decisions off the back of our content.
• Strong grasp of SEO best practices — keyword research, search intent, on-page optimisation, internal linking.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush and Google Search Console.
• Ability to make complex topics (legal fees, surveys, moving costs) simple and readable.
• Experience with a CMS, editor, WordPress, etc.

Preferred

• Knowledge of the UK property, conveyancing or home-moving market.
• Experience writing for comparison or lead-generation sites.
• Basic image editing or familiarity with design tools like Canva.

Benefits

• Competitive salary.
• A small, friendly team where your writing is front and centre not buried in approval chains.
• Central London office (5 days per week in office).
• Growth path into senior marketing roles.